AI came galloping in on a horse, portraying itself as a white night that was going to — save us time, be cost effective, solve all the possible world ending issues, but what problem has it solved without creating another existential new crisis in its place?

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I don't know about you, but common sense tells me, that if that was the priority (solving environmental problems) then that would have been done first, way before trying to place lots of massive data centers in the dryest parts of the country when we already have droughts and fresh water is not plentiful enough to sustain cooling these massive data centers and providing humans enough untainted drinking water at the same time. Come on now, that's definitely trying to create a new existential crisis for us.

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As you notice, AI gets me sidetracked, makes me look at it with a side eye, and studies are beginning to show that viewers of ads and marketing materials are starting to do the same... they don't trust it to be real and honest when it looks like everyone else's designs. When that happens, you lose your edge, you blend in and you no longer stand out. The most important priority of a successful brand is in being distinctively unique in way that makes viewers trust you or be so intrigued by you, that they want to get to know your business better.

 

Consumers are also beginning to notice that all the AI designs look alike — the layouts, the fonts, the dusty or extra bright colors, the busyness of a design without any design principles being applied. When everyone's designs look like everyone else's you lose the ability to excite the customer and you can even make them feel uncomfortable supporting your business or product. The backlash to AI is real. Don't risk losing large demographics of potential customers because you want to save time and money by using DIY AI design, because in the end, that could cost you more than paying for a human designer (especially this affordable one :). Plus, start paying attention to all of the new laws and regulations around AI being enacted and also AI insurance that's being offered to small businesses. That may be a big added expense you didn't expect so if you want to rebrand, I'll be here.

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With template-based designs (non-AI) you can rearrange elements so that your design stands out more, because it becomes more of a unique design. With an artist rearranging the template designs or adding their own original designs — there is thought, experience and emotion put into it, and no two designs will look exactly alike. So, the best branding... still requires that human touch.​​​​